At the young age of 24, I experienced my first defeat in a political campaign. It was a humbling lesson that taught me the invaluable truth that the client isn't always right. Just two years later, at 26, I embarked on my first corporate campaign and discovered the immeasurable worth of a values-driven endeavor. I realized that a campaign devoid of values carries a hefty price tag. As the years went by and I reached the age of 27, I faced another setback in my political aspirations. It was during this campaign that I learned the importance of maintaining a healthy distance from the client. I understood that their problems should not burden my shoulders. Then, at the age of 29, I encountered yet another defeat in my journey. This time, I grasped a crucial lesson: a brilliant idea devoid of resources holds little value. It became evident that the right combination of idea and means is essential for success. Finally, upon reaching the milestone age of 30, I undertook a significant non-political campaign. Through this experience, I learned an important truth: no matter how tirelessly one works, the actions of others can potentially undermine everything you've built. It was a sobering realization that emphasized the importance of collaboration and teamwork. In 2012, weary of waiting for an opportunity to come knocking at my door, I made a bold decision. I decided to embark on my own project—posttuit—a strategic communications and digital activation agency. Since then, I have had the privilege of working with numerous institutions, companies, and foundations across diverse industries. From NGOs to restaurants, real estate to education, insurance to media, and even jewelry to interior design, my portfolio spans a wide range of fields. Naturally, confidentiality agreements prevent me from disclosing all the remarkable entities I've worked with. My journey has been one of resilience, learning, and growth. Each setback and triumph has molded me into the seasoned consultant I am today—an expert in strategy and branding, poised to elevate this narrative into an award-winning tale.